If you work for a large business that is based in Essex, then you will need to have a marketing department who is capable of getting your brand out there in front of people that are actively searching for your company, or the services that your company provide. There are a number of various forms that you are able to use when thinking about marketing your business services to potential buyers, but overall you may want to try a selection of the following:
On-line Marketing: In essence, to get customers through the internet these days can take various forms, such as PPC (Adwords by Google for example), Facebook advertising, YouTube video marketing, and SEO or organic Search Engine Optimisation marketing. It turns out that the best return for your investment would be to capture the most targeted crowds who are actually searching for the services that you provide as a business. For an example here, if you have a website that is the number 1 position in Google for the term ‘accident lawyer Colchester’, then is it highly likely that you will be getting a lot of targeted traffic directed at your website, which in turn would mean that the traffic would be turning into valued customers for your business. No other marketing method comes close to the ROI that can be achieved through using a good SEO consultant or SEO marketing agency. So to find a good SEO company in Essex the simple thing to do would be to type ‘search engine optimisation Essex’ into the search box and Google should then return the best company that supplies SEO for local businesses. Or I have been able to find a suitable SEO company that claims to be the best at SEO in the title of their website, so perhaps it might be worthwhile in contacting them at: http://www.bestseoinessex.co.uk/
PR Marketing: If you have a large brand and that you wish to capture more and more business with the latest addition of the latest product, then perhaps have the CEO of the company introduces the new product with many press sectors present to capture and publish this. For instance, Steve Jobs was there on the stage at every new product launch that Apple announced and this tradition has been continued with the new CEO.
Direct Marketing: This might be considered to be traditional marketing, in that the owner of the new company may deliver a leaflets him or herself to all the houses in the local district. This is very time consuming and may not deliver that high returns for that sort of investment.
B2C Marketing: This is a common form of marketing that is used by numerous businesses today and you will recognise this form straight away. This is where the business is marketed to the customers, (Business-2-Customer) and is aimed at converting the shoppers to become customers aggressively and persistently as possible. Users of B2C marketing use things such as coupons and special offers to entice the target market to buy as soon as possible. Anyone utilising this method of marketing knows that the customer will only be focused for a small amount of time, so will need to capture their attention straight away.
Hopefully one of these marketing methods will be of use to your and be deployed to get yourself a foot hold in whichever area of your expertise.